The primary mission of the Hong Kong Tourism Board (HKTB) is to promote Hong Kong as a destination worldwide, and thereby increase the contribution of tourism to Hong Kong's economy. In doing so, it tailors its marketing strategies carefully to the varying demographics and perceptions of each market region, making use of comprehensive market research and targeting especially those sectors that can bring the highest yield in terms of visitor spending. In all cases, Hong Kong is promoted as a unique, vibrant destination that offers visitors a living fusion of Eastern and Western cultures.
Complementary to this is the goal of ensuring visitors' satisfaction when they arrive, and thus encouraging them to make repeat visits, or to recommend Hong Kong to friends and relatives. The HKTB fulfils the mission by providing information and assistance to visitors, fostering community support for tourism and good hospitality towards visitors, and working with the Hong Kong Government and the tourism industry to improve the range and quality of visitor facilities.
The six statutory objectives of the HKTB are:
* To endeavour to increase the contribution of tourism to Hong Kong
* To promote Hong Kong globally as a leading international city in Asia and a world class tourist destination
* To promote the improvement of facilities for visitors
* To support the Government in community promotion on the importance of tourism
* To support, as appropriate, the activities of persons providing services for visitors to Hong Kong
Make recommendations to and advise the Chief Executive of the Hong Kong Special Administrative Region in relation to any measures which may be taken to further any of the foregoing matters
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